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10 Copywriting Tips for Guaranteed Results!

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your web site, there are some tried and true techniques that can help you make sure...

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Key Messages: Connecting With and Compelling Your Audience to Action

One of my favorite parts of the “creative process” isn’t what most people consider “creative” at all — it’s the process of spending time to research and understand my situation, my target audience and...

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